At Hush we deliver original, consumer first research and strategies that will give your brand an edge. We are not a traditional agency.
For each project we build a bespoke team of qualitative and quantitative experts from a broad range of disciplines including semiotics to behavioural and data science, who leverage leading AI and research tools, before overlaying our findings with deep strategic interpretation to deliver unique ways forward for your challenge.
Where artificial intelligence meets and fresh consumer voices
In a world changing faster than ever, your historic insights need constant refresh. We take everything you know about your brand, category, and consumers and fuse it with AI-powered analysis plus real world deep dives that create a proprietary view of your world. Unique to you and your challenge, to reveal breakthrough opportunities hiding in plain sight. Because AI is only as good as the data it learns from and that data needs to be current and original.
Perfect for: Brands with rich insight history needing a fresh perspective or an efficient way regularly course correct and keep up with rapidly changing behaviour.
Unbound by method, driven by truth
With markets shifting rapidly, cookie-cutter research approaches miss the mark. We don’t start with what’s conventional, we start with what’s needed. Drawing from experts from a broad range of disciplines including anthropology, semiotics, behavioural economics, cultural analysis, and data science, we build the exact methodology your challenge demands. No research playbook, just relentless pursuit of the insights that matter.
Perfect for: Complex challenges that defy categorisation or when you need insights that cut through conventional wisdom.
Build your team’s capability while keeping expert backup
With more and more tools available more client teams are leading their own research. The pace of change and breadth of expertise means research skills need constant upgrading. We train your team to do great research while providing strategic support when you need it. You stay in control, we help you get better at navigating an increasingly complex consumer landscape.
Perfect for: Teams bringing research in-house or wanting to upskill without the risk.
AQR Qualitative Excellence Award Winner
At HUSH we believe that great products, brands and strategies start with great insight. That’s why we help you find your edge – that transformational insight that will cut through the noise.
By tapping into our trusted network of global experts including semioticians, videographers, specialist panel partners and more, we build exactly the right team for every brief without inefficiencies or compromise.
We also partner with selected agencies who share the same values to provide qualitative expertise and strategic support.
Hush specialises in consumer goods and in particular parenting brands with expertise in brand and category strategy, in home ethnography, product testing and development, claims and innovation. We partner with organisations from the early-stage start up to the global corporate.
Whilst every brief is unique, we typically see three levels of support required. Our experience is in solving a wide breadth of business, brand, category, shopper, and product challenges…