In an uncertain world, we help you find your way.

At Hush we deliver original, consumer first research and strategies that will give your brand an edge. We are not a traditional agency.

Three ways we can give you an edge

For each project we build a bespoke team of qualitative and quantitative experts from a broad range of disciplines including semiotics to behavioural and data science, who leverage leading AI and research tools, before overlaying our findings with deep strategic interpretation to deliver unique ways forward for your challenge.

1. Rapid Insight Refresh

Where artificial intelligence meets and fresh consumer voices

In a world changing faster than ever, your historic insights need constant refresh. We take everything you know about your brand, category, and consumers and fuse it with AI-powered analysis plus real world deep dives that create a proprietary view of your world. Unique to you and your challenge, to reveal breakthrough opportunities hiding in plain sight. Because AI is only as good as the data it learns from and that data needs to be current and original.

Perfect for: Brands with rich insight history needing a fresh perspective or an efficient way regularly course correct and keep up with rapidly changing behaviour.

2. Problem-First Research

Unbound by method, driven by truth

With markets shifting rapidly, cookie-cutter research approaches miss the mark. We don’t start with what’s conventional, we start with what’s needed. Drawing from experts from a broad range of disciplines including anthropology, semiotics, behavioural economics, cultural analysis, and data science, we build the exact methodology your challenge demands. No research playbook, just relentless pursuit of the insights that matter.

Perfect for: Complex challenges that defy categorisation or when you need insights that cut through conventional wisdom.

2. Research & Strategy Team Coaching

Build your team’s capability while keeping expert backup

With more and more tools available more client teams are leading their own research. The pace of change and breadth of expertise means research skills need constant upgrading. We train your team to do great research while providing strategic support when you need it. You stay in control, we help you get better at navigating an increasingly complex consumer landscape.

Perfect for: Teams bringing research in-house or wanting to upskill without the risk.

AQR Qualitative Excellence Award Winner

Reasons to choose Hush

Bespoke & Global Expertise

Each project is bespoke, led by Stephanie Holland and backed by an enviable network of global expert researchers, strategists and technology.

Unrivalled Guidance

With firsthand experience of building brands for global companies, we offer unrivalled guidance from shaping the right brief to exec alignment to launch.

Specialists For You

Specialists in pregnancy, babies, children and youth, parenting and women’s health.

"Steph’s work consistently yields richer insights than our product, category and commercial teams anticipate. From white space prospecting to packaging reinvention, from brand message design to product home use testing, her unique blend of curiosity, creativity and business acumen DELIVERS on actionable recommendation"

"Steph has been a great partner to us - she has worked with us on two of our biggest research initiatives since I've been at the company. She is very strategic and easy to work with. But I think Steph's superpower is stakeholder management. She came on board and quickly gained credibility with the team and senior management. I think we all think of her as an extended part of the team now."

"Steph has an amazing ability to assess the market context, very quickly join the dots between different data sources & to come up with innovative & practical marketing solutions that will really make a difference to your business. She’s very experienced, has excellent empathy with clients & is great fun to work with."

"Steph is tuned into the consumer and ensures we are always thinking consumer first. She has an amazing strategic marketing brain and the ability to cut through 'noise' to land the most pertinent point. An effective influencer and respected widely by all. I would highly recommend Steph to any business looking for strategic marketing support and real consumer driven insight and innovation."

"I have been lucky to work with Stephanie as we kicked off a big brand renovation project across FR & UK. I was impressed by the quality of her work: she has outstanding consumer & brand understanding and is able to develop compelling and sustainable brand strategies. All learnings and outputs gained through her consultancy have truly and thoroughly informed the re-positioning strategy of our business (new comms, new design, new portfolio architecture, business considerations, innovation strategy). Stephanie has proved to be a great partner to work with, showcasing strong leadership of her team, and being really flexible, patient, supportive and accommodating to our challenging requests as a client."

About us

At HUSH we believe that great products, brands and strategies start with great insight. That’s why we help you find your edge – that transformational insight that will cut through the noise.

By tapping into our trusted network of global experts including semioticians, videographers, specialist panel partners and more, we build exactly the right team for every brief without inefficiencies or compromise.

We also partner with selected agencies who share the same values to provide qualitative expertise and strategic support.

Hush specialises in consumer goods and in particular parenting brands with expertise in brand and category strategy, in home ethnography, product testing and development, claims and innovation. We partner with organisations from the early-stage start up to the global corporate.

We’ve found insight into customers for leading brands.

Contact us

Whilst every brief is unique, we typically see three levels of support required. Our experience is in solving a wide breadth of business, brand, category, shopper, and product challenges…